9 relevant cpg Insights we gained from the Eudēmonia summit 2025

This was written by our co-founder David Campaniello, who recently went to Eudēmonia in Florida. While this summit is focused on the wellness industry as a whole, we’ve extrapolated some key insights from this event that are highly relevant to the CPG food & beverage industry as a whole. Take a look below!

Photo by Lauren Biegler, courtesy of Eudēmonia Summit

Last weekend I attended Eudēmonia Summit in Palm Beach, FL. It was inspiring to connect with so many thoughtful professionals and brands focused on truly moving the wellness industry forward.

One thing I noticed was the price tag of so many of these products and therapies… so much of the “wellness” industry is out of reach of most consumers, and that’s important to keep in mind for those of us in the rest of the CPG industry.

But there’s no lack of demand for wellness products, and consumers are more interested than ever in products that help them maintain their health — especially Gen Z & millennials.

As shoppers are weighing costs against benefits in their quest for better health, it’s important for CPG food & nutrition brands to understand what’s working in the wellness space so they can effectively meet the needs of their shoppers and help them solve their everyday problems.

Through this lens, the Eudēmonia Summit provided excellent insight into what’s working and what isn’t. Here are a few practical takeaways from the event that I think will resonate with CPG founders and operators looking to shape the next wave of food and supplement innovation:

1. Foundational health wins over hype

Speakers kept reminding us that there’s no shortcut—daily habits around nutrition, movement, and restful sleep still do the heavy lifting for health. For CPG brands, consider how your products can fit as building blocks in those routines, instead of promising a miracle fix.

This sentiment was expressed many times throughout the weekend. All of the technology, biohacking modalities, better-for-you food products and supplements available to us are meaningless in the absence of foundational daily habits like diet, sleep optimization, and exercise.

Photo by Lauren Biegler, courtesy of Eudēmonia Summit

 2. Longevity is more than a buzzword

There was a clear push toward helping people thrive—longer, not just “healthier,” with greater energy and resilience throughout life. Consumers are now seeking out foods and supplements that help with clarity, strength, and overall healthspan, so messaging should reflect that bigger vision.

The main idea here is that the goal of longevity isn't just to extend lifespan but to improve the quality of our lives for as long as we live, regardless of the number. 

3. Personalization powered by data

So much innovation is happening here. With rapid growth in home lab tests, biometrics, and wearables, brands that can help people make sense of “their numbers” (be it gut, glucose, or hormone levels) will have a strong advantage—especially if your products or protocols can be tailored to these insights.

Some examples of companies focused on personalization were 10x Health, Extension Health, Function Health, Genova Connect, Generation Lab, GutID, Parsley Health and Tiny Health.

4. Gut, metabolic, and brain health matter

It’s not just about protein or probiotics anymore—brands are being asked to support everything from blood sugar balance to cognitive focus.

Formulations with functional fibers, adaptogens, and pre/probiotics had a big presence at the Summit, and that trend is only getting stronger. Exhibitors in this category included Qualia Mind, Quicksilver Scientific, Pendulum, Viome and Zoe.

Photo by David Campaniello

5. Mental and emotional well-being take center stage

It’s not just about “physical” health anymore. More brands are looking at ways to support stress, sleep, and emotional balance—with rituals, flavors, and product formats that help people slow down and feel grounded, not just “perform better.”

This is becoming part of everyday language for brands and benefits. Brands like Essentia Sleep, True Dark, Shiftwave, Pulse PEMF and Parasym were all focused on stress support and emotional well-being. 

6. Experience is everything

What resonated most at the Summit was the hands-on nature of it—whether it was sampling new protocols, taking in live demos, or movement classes. If you have a CPG brand, think about ways to create real experiences around your products, from pop-ups to community workouts or wellness tastings.

This was evident throughout the summit with daily morning classes that included yoga, rucking, bounce (trampoline) classes, meditation and a community sauna/cold plunge station.

7. Community is the new competitive edge

The true highlights of Eudēmonia were all about connection and meaningful conversations. Brands who create opportunities for customers to come together—through challenges, workshops, or shared wellness journeys—are seeing stronger loyalty and better word of mouth.

This was particularly expressed by Dan Beuttner in his talk about blue zones. The common thread in these long lived populations throughout the world is a strong sense of belonging and purpose that comes with strong social bonds and life long relationships.

Photo by Lauren Biegler, courtesy of Eudēmonia Summit

 8. Pairing science with soul

The best stories at the Summit tied together hard research and heartfelt stories. Brands that can stand on solid scientific ground while still sharing honest, purpose-driven narratives will continue to stand out in a crowded market. Customers want to see the “why” behind what you do, not just the facts.

This came up repeatedly throughout the summit. One example was in a panel discussion entitled called "Stacked" that explored the supplementation and how there's no "one size fits" all approach.

Vitamin D for example is a common deficiency, but testing should be done to assess one's levels before supplementing. It comes down to bio individuality and knowing one's body — which is largely absent in modern-day health care.  

9. Wellness is a growing, investable ecosystem

With over 4,000 attendees, 100+ brands, and Palm Beach now recognized as a wellness destination, it’s clear this category has momentum—both as an industry and as a movement.

For anyone guiding or growing food/bev CPGs, it’s a great time to double down on thoughtful, substantive innovation and participation in events and communities where health is the common thread.

David Campaniello with Karina MacKenzie, Eudēmonia Summit's Head of Programming