New Barn Organics

What happens when you decide to try and change how people eat AND how our food is grown, all at the same time? For New Barn Organics, tackling climate change by switching to regeneratively-farmed sourcing was a no-brainer; updating the brand’s positioning took a little more thought.

Our strategic marriage of refreshed brand visuals, a strong primary color system, rich supporting content & strategic sales efforts resulted in big wins for the products on-shelf.

What we did

  • When New Barn Organics embraced the regenerative organic movement, we upgraded its iconic “barn” logo to the new “heart” version. Refreshed brand colors, a new simplified vector iconography system, and modernized typefaces helped propel the brand into new distribution and gain a loyal audience of followers & fans.

  • We were called in to help redesign the brand’s custom almond milk bottles, because they were made of plastic at the time. This led to our partnering with the brand to launch numerous product lines, including their highly popular Regenerative Organic Certified® Pasture Raised Eggs that launched at Whole Foods Market in 2022.

  • We developed a large number of products under multiple product lines for New Barn. From its celebrated limited-release Veggie Almond Dips to its iconic line of clean-ingredient better-for-you dairy alternative milks & creamers, we’ve built dozens of products from the ground up. Along the way, we helped them develop a leading Regenerative Organic Certified® supply chain that spans the globe.

  • To reposition the brand for long-term profitable growth, we advised its operators on an updated go-to-market strategy. This included prioritizing strategic retail and distribution partners, as well as developing a deep understanding of their target consumer. This laser focus resulted in double-digit YOY revenue growth.

  • Every brand needs a unique voice that’s custom-tailored to meeting the needs of its unique audience. New Barn’s social channels needed a unified message across all owned outlets, while catering to the unique format challenges each individual channel presented. Our social media content pillar strategy gave the brand the messaging framework it needed, brought to life with rich visuals that supported the brand’s story.

  • Retro-inspired packaging design

    New Barn’s eggs are raised on regenerative organic pasture — the way that eggs used to be raised in America, before large chemical companies started changing our food system for their own financial benefit — we were inspired by vintage egg carton designs to help the brand capture an “old but new again” feeling. We designed these carton labels to reference the kind of egg cartons your great-grandparents might have had delivered to their front door every week.

  • Iconography that tells a story.

    From social media highlights to on-pack messaging, we crafted a bespoke iconography system that New Barn could use in many ways. These icons are featured in multi-channel content, embedding the brand’s voice & style into everything it does.

  • Building the supply chain

    By committing to certifying all of their products ROC™ Certified with the Regenerative Organic Alliance, New Barn’s supply chain was in need of a massive overhaul. We worked hand-in-hand with the company to build the sourcing relationships & manufacturing logistics needed to establish a supply chain robust enough to grow along with demand.

  • A sales strategy that works

    By reducing SKU count and focusing on key retailer accounts, New Barn has achieved the kind of comeback-kid growth that most seasoned CPGs only dream of — with YOY revenue growth consistently in the three digits range since the brand implemented our plan. Optimizing distribution center placements to attract nearby retail partners & new pricing structures led to profitable growth that’s designed to sustain the brand’s lifetime.

When it comes to reaching consumers, a brand’s voice ie everything. How does it sound? Is it tender and caring, or a bit edgy? Which emojis does the brand use? Every single piece of communication from a CPG brand needs to be consistent to build trust with its audience.

Here, we developed content for New Barn Organics that spoke to its core mission: Bringing regenerative organic farming to the grocery store & into people’s homes, and caring about the planet and its people every step of the way.

Previous

ORIGIN® Creamery
Next

NestFresh Eggs